{"id":2663,"date":"2025-09-20T05:00:21","date_gmt":"2025-09-20T09:00:21","guid":{"rendered":"https:\/\/www.saudercpa.com\/blog\/?p=2663"},"modified":"2025-09-19T10:42:00","modified_gmt":"2025-09-19T14:42:00","slug":"book-report-this-is-strategy-make-better-plans-by-seth-godin","status":"publish","type":"post","link":"https:\/\/www.saudercpa.com\/blog\/2025\/09\/20\/book-report-this-is-strategy-make-better-plans-by-seth-godin\/","title":{"rendered":"Book Report: This is Strategy: Make Better Plans by Seth Godin"},"content":{"rendered":"

Preface: \u201cStrategy is the hard work of choosing what to do today to improve our tomorrow.\u201d \u2015 Seth Godin, <\/strong><\/span>This Is Strategy: Make Better Plans<\/span><\/strong><\/em><\/p>\n

Book Report: This is Strategy by Seth Godin<\/strong><\/p>\n

Introduction<\/strong><\/p>\n

Seth Godin is a well-known writer and thinker on marketing, leadership, and innovation. In his book This is Strategy: Make Better Plans, Godin explains how people and organizations can make smarter choices that lead to long-term success.<\/p>\n

The book isn\u2019t about complicated charts or formulas. Instead, it\u2019s about changing how we think about planning, taking action, and growing in a world that is always changing. Godin\u2019s main message is that success doesn\u2019t come from working harder or faster. It comes from working smarter, asking better questions, and being willing to face discomfort.<\/p>\n

The Problem with Default Thinking<\/strong><\/p>\n

Godin begins by pointing out a common problem: many people rush from task to task without making real progress. This leads to stress and burnout. The issue, he says, is that people often know what they want, but they don\u2019t have a real strategy to get there.<\/p>\n

Repeating the same actions over and over won\u2019t work if the world has changed. Old methods may feel safe, but sticking to them is a trap. Strategy requires adapting to new realities.<\/p>\n

Character as the Foundation of Strategy<\/strong><\/p>\n

One of Godin\u2019s strongest points is the importance of character. He defines character as choosing your values over your instincts. In other words, strategy works best when it\u2019s guided by values, even when those choices are hard.<\/p>\n

For example, a strong leader doesn\u2019t avoid tough conversations. They face them because those talks build trust and a stronger team. Godin believes that growth often comes from discomfort. Instead of running from it, he tells readers to seek it out because it helps us grow faster.<\/p>\n

Learning Myths and Growth<\/strong><\/p>\n

Godin also challenges the popular idea of \u201clearning styles.\u201d He says people don\u2019t really learn better in just one style\u2014they simply have preferences that make them feel comfortable. Real growth comes when we move out of our comfort zones and try new ways to learn.<\/p>\n

This lesson connects to strategy. Businesses can\u2019t just stick to what\u2019s familiar. A company that has always used one kind of marketing might need to explore new platforms or creative methods to grow.<\/p>\n

Procrastination and Discomfort<\/strong><\/p>\n

Godin takes another common issue\u2014procrastination\u2014and reframes it. He argues that procrastination usually isn\u2019t laziness. Instead, it\u2019s avoiding the uncomfortable feelings tied to the task. Good strategists recognize this and face the discomfort rather than delay.<\/p>\n

He quotes Ted Lasso: \u201cIf you\u2019re comfortable, you\u2019re doin\u2019 it wrong.\u201d<\/p>\n

Tactics vs. Strategy<\/strong><\/p>\n

A key message in the book is the difference between tactics and strategy.<\/p>\n