Highlighting A Drucker Challenge Essay


“The best way to predict the future is to create it.”
“There is nothing so useless as doing efficiently that which should not be done at all.”
“The most important thing in communication is to hear what isn’t being said.”
“Whenever you see a successful business, someone once made a courageous decision.”
“The purpose of a business is to create a customer.”
“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
“Time is the scarcest resource and unless it is managed nothing else can be managed.”
“The better a man is the more mistakes he will make for the more things he will try.”
“My greatest strength as a consultant is to be ignorant and ask a few questions”
– Quotes from Peter Drucker.

What is the Peter Drucker Challenge?
The Peter Drucker Challenge is an international essay competition held annually by the Drucker Society Europe, in conjunction with the Drucker Forum.

The Challenge affords honorable students the opportunity to be write essays on what they inherently believe from their own developing experiences and ideas with regards to the changing future of  business and industry. These students are incredible ambitious, incredibly talented and interested in sharing the influence of current and future business leadership icons.

The Challenge explores a current topic in management – typically related to the theme of the Forum – in the context of Peter Drucker’s human-oriented management philosophy.

Read Roy Cohen Tel Aviv University – Essay Award #2 2020

“From Subjective Experience to Objective Reality: Three Necessary (but not Sufficient) Conditions for Effective Leadership”


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